I developed a full brand strategy and promotional package for the band LaterGator.

This project combined design, video editing, copywriting, and photography to create a cohesive and engaging promotional identity.

I used Photoshop and Illustrator for graphics, Lightroom Classic to edit the photography, Premiere Pro and CapCut for video content, and Canva and Microsoft Word for strategy and planning documents. The provided LaterGator with real-world, usable assets.

This project represents the type of work I aspire to pursue long term: collaborating directly
with musicians and tours to create impactful marketing strategies and creative content that elevate their presence.